Effective PR & Publicity
Course Content
From PR Strategy to PR Campaign:
- Understanding PR Strategy;
- Setting SMART objectives;
- Understanding resource boundaries;
- Agreeing timescales.
- Selection & evaluation of partners, allies and suppliers;
- Adopting a pragmatic approach;
- Key messages;
- Target Audiences;
- Proactive vs Reactive media engagement;
- Social media;
- Use of Resources;
- Meeting objectives;
- Measuring success;
- Timescales & forward planning.
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Call us now: +44 28 9024 2622
Email: enquiries@elitetraining.com
Upcoming Courses
Training Formats:
Online tutor-led classes
Private closed courses
Public courses
Customised courses
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Interested?
We offer a free 1hr no-obligation consultation by phone or Zoom (or at your premises if in greater Belfast) to discuss your requirements.