The development experts at Elite Training in Northern Ireland are pleased to offer Effective PR & Publicity Training for businesses across the region. Based in Belfast, this course will supply your team with the knowledge and skills necessary to apply PR strategy in real world situations. Choose Elite Training for a pragmatic and comprehensive understanding of PR & publicity.

Course Content

From PR Strategy to PR Campaign:

• Understanding PR Strategy
• Setting SMART objectives
• Understanding resource boundaries
• Agreeing timescales

PR Planning & Management:

• Selection & evaluation of partners, allies and suppliers
• Adopting a pragmatic approach
• Key messages
• Target Audiences
• Proactive vs Reactive media engagement
• Social media
• Use of Resources
• Meeting objectives
• Measuring success
• Timescales & forward planning

Network Development (Media contacts, partners & suppliers)

Drafting Press Releases

The Media & your PR Strategy

The Media & ‘Spin’

Contact Us

To learn more about Effective PR & Publicity Training, contact our team today on +44 28 9024 2622.