From PR Strategy to PR Campaign:

• Understanding PR Strategy
• Setting SMART objectives
• Understanding resource boundaries
• Agreeing timescales

PR Planning & Management:

• Selection & evaluation of partners, allies and suppliers
• Adopting a pragmatic approach
• Key messages
• Target Audiences
• Proactive vs Reactive media engagement
• Social media
• Use of Resources
• Meeting objectives
• Measuring success
• Timescales & forward planning

Network Development (Media contacts, partners & suppliers)

Drafting Press Releases

The Media & your PR Strategy

The Media & ‘Spin’