Effective PR & Publicity

Course Content

From PR Strategy to PR Campaign:
  • Understanding PR Strategy;
  • Setting SMART objectives;
  • Understanding resource boundaries;
  • Agreeing timescales.
PR Planning & Management:
  • Selection & evaluation of partners, allies and suppliers;
  • Adopting a pragmatic approach;
  • Key messages;
  • Target Audiences;
  • Proactive vs Reactive media engagement;
  • Social media;
  • Use of Resources;
  • Meeting objectives;
  • Measuring success;
  • Timescales & forward planning.
Network Development (Media contacts, partners & suppliers) Drafting Press Releases The Media & your PR Strategy The Media & ‘Spin’


We offer a free 1hr no-obligation consultation by phone or Zoom (or at your premises if in greater Belfast) to discuss your requirements.