Effective PR & Publicity

Course Content

From PR Strategy to PR Campaign:

  • Understanding PR Strategy
  • Setting SMART objectives
  • Understanding resource boundaries
  • Agreeing timescales

PR Planning & Management:

  • Selection & evaluation of partners, allies and suppliers
  • Adopting a pragmatic approach
  • Key messages
  • Target Audiences
  • Proactive vs Reactive media engagement
  • Social media
  • Use of Resources
  • Meeting objectives
  • Measuring success
  • Timescales & forward planning

Network Development (Media contacts, partners & suppliers)

Drafting Press Releases

The Media & your PR Strategy

The Media & ‘Spin’